Pro-clinical study.
Stylists noticed that the Hydrating Shampoo provided lasting hydration and noticeably improved the texture and appearance of clients' hair
98%
of stylists reported that their client’s hair felt significantly more hydrated and healthier after use.
96%
observed that the shampoo helped reduce dryness, leaving hair feeling softer and thicker.
94%
noticed enhanced shine and smoother texture, even for clients with dry or damaged hair.
90%
of stylists recommended the shampoo as a must-have for hydration and repair.
 
    SHOP THE CURATED BUDNLE
The Soft Wave
 
   
        
        
        Prep & Play All-in-One Cream
$57.00
 
        
        
        Lived-In Texture Mist
$46.00
 
        
        
        Hydrating Shampoo
$47.00
 
        
        
        Hydrating Conditioner
$47.00
THE NA COMMUNITY HAVE SPOKEN
Here are the 2025 top sellers.
 
 Shampoos
                  
                  Shampoos
                   Conditioners
                  Conditioners
                   Volume
                  Volume
                   Hydration
                  Hydration
                   Messy Glam
                  Messy Glam
                   The Soft Wave
                  The Soft Wave
                   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
