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My mission will always be to create products that empower hairdressers to deliver exceptional results in the salon, while making it easy for the NA Girl to experience the same level of care, style, and confidence at home - the NA WAY.
Natalie Anne Founder
For more than two decades, Natalie Anne has been redefining the hair industry, building a brand and community grounded in collaboration, creativity, education, and innovation. What began as a passion for her craft and a commitment to empowering women has evolved into a global movement, with so much more still to come.
As the founder of Natalie Anne Haircare, Natalie envisioned a brand that would speak directly to both the professional stylist and the NA Girl at home. Her mission has always been to create products that empower hairdressers to deliver exceptional results in the salon while giving the NA Girl the tools to achieve the same level of care, style, and confidence at home. The result is a haircare range that bridges the gap between professional and consumer, offering uncompromising quality, performance, and innovation. Every product and brand decision is anchored by these values.
At the heart of Natalie Anne’s success is a vibrant global community of artists she has nurtured and inspired. These stylists not only champion the brand but bring it to life in their salons, delivering the signature Natalie Anne experience to clients around the world. Together, they amplify Natalie’s mission of inspiring creativity and raising the standard of professional haircare and education for both stylists and consumers.
Natalie’s creative vision drives the brand’s innovation and evolution. Her career takes her from leading backstage teams at international fashion weeks to styling some of the world’s most influential creators and personalities. She is also sought after by major brands for her expertise, consulting on creative campaigns, collaborations, and strategy. Natalie’s ability to adapt, inspire, and lead across diverse spaces has firmly established her as an industry innovator.
Balancing her professional achievements with her personal life, Natalie thrives as a mother of two and wife to Arthur, co-founder and head of logistics for the brand. Together, they form the perfect balance of Natalie’s creative direction and Arthur’s strategic leadership, powering Natalie Anne Haircare’s continued growth.
Beyond her career, Natalie remains deeply committed to giving back. She works closely with organisations like Vinnies to support those in need, reflecting her belief that true success is measured not only by personal achievements but by the positive impact made on others.
Natalie’s legacy is built on vision, creativity, and connection. Every product, tutorial, and collaboration is infused with her signature style: effortlessly glamorous, timelessly chic, and unapologetically bold.
Natalie Anne Haircare is more than a brand. It is a global movement. For Natalie and Arthur, the journey is just beginning.
Shampoos
Conditioners
Volume
Hydration
Messy Glam
The Soft Wave
