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AHFA WINNER · BEST NEW HAIR STYLING PRODUCT

One cream. Three jobs.

Prep & Play preps, protects and polishes in a single step — so you can stop layering four products to get one result.

AHFA AWARD WINNER

Best New Hair Styling Product, Australian Hair Fashion Awards 2023.

CREATED BEHIND THE CHAIR

Made by a third-generation hairdresser, tested on real clients.

Prep & Play
WHY IT EXISTS

I couldn't afford a big kit. So I made a smarter one.

“When I first started, I couldn't afford a huge kit with a massive range of products. I had to be smarter. I asked myself: how can one product have multiple functions?”

Prep & Play is the answer to that question. It's the product I'd reach for first on almost any head of hair — and the one I'd keep if I had to throw the rest away.

— Natalie Anne, founder

Meet Natalie
THREE WAYS TO APPLY IT

Wet, before heat, or dry.

Most creams do one of these. This does all three, which is the entire reason it exists.

ON DAMP HAIR

PREP

One pump through mid-lengths and ends before you blow-dry. It detangles, adds slip, and gives the blow-out something to hold onto.

BEFORE HEAT

PROTECT

No separate heat protectant needed. It's already in there — which is one less bottle on the shelf and one less step in the morning.

ON DRY HAIR

POLISH

A small amount warmed between your palms, smoothed over the surface. Tames flyaways and finishes the style without weighing it down.

WHAT PEOPLE BUY WITH IT

Best paired with.

Not a guess — this is what customers actually add to the basket alongside Prep & Play, ranked by how often.

WHAT IT ACTUALLY COSTS YOU

$59. And it lasts about five months.

Our customers reorder roughly every five months — about twice a year. Not because they forgot about us. Because the bottle was still going.

That works out to under $12 a month — replacing a primer, a heat protectant and a finishing cream.

If you need a lot of product to get a result, it isn't the right product.

Shop Prep & Play — $59
Before you ask

Frequently asked questions

Using it

Will it weigh my hair down?

No — start with one pump and build if you need to. It's concentrated, so most people use less than they expect. If your hair feels heavy, you've used too much, not the wrong product.

Do I still need a heat protectant?

No. Heat protection is built in — that's one of the three jobs it does. Apply to damp hair before you blow-dry.

Is it right for my hair type?

It works across fine to thick hair — the difference is how much you use. Fine hair: one pump, mid-lengths to ends. Thick or curly: two to three, worked through wet.

Ordering

How long does a bottle last?

Most of our customers come back to reorder around the five-month mark. Used daily on mid-length hair, one 150ml bottle typically carries you several months.

Can I buy it in a salon instead?

Yes — Natalie Anne is stocked in salons across Australia and with our retail partners. Buy it wherever is easiest for you.

ONE CREAM, THREE JOBS

Salon hair. On a Tuesday.

Shop Prep & Play — $59 Build your routine