Founded in early 2017, Natalie Anne Haircare was developed by Natalie Anne and her husband Arthor James Adams, following years of personal and in-salon struggles with products that promised but didn’t perform. 

Natalie Anne decided it was time to simplify the haircare game, and create a solution that would bridge the gap between luxury & DIY. The concept was clear, the range needed to be multi functional, eliminating the need to layer multiple products to achieve desired results, but also work seamlessly together to achieve the look of elevated styling with ease.

They needed to combine high grade, skincare-esque ingredients that would work to rebuild, moisturise and restructure hair, rather than rob it of condition and care.

Combining years of research, experience, trial and error, and a whole lot of client feedback from both at home users & stylists alike, NA Haircare was born. Gentle, effective, minimalistic and luxuriant.

Curated with hairstylists, their clients and you in mind.