Volume
Big, bouncy, full-bodied hair — volumising shampoos, powders and sprays that lift from the root and hold all day.
HOW VOLUME ACTUALLY WORKS
Volume is built at the root. Not sprayed on at the end.
If your hair drops by lunchtime, adding more product at the end won't fix it — it'll usually make it worse. Lift comes from a clean, stimulated scalp and the right lightweight formula at the root.
Conditioner mid-lengths to ends only. Never at the root, or you undo the whole thing.