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"My mission was to create products that empower hairdressers to deliver exceptional results in the salon while allowing the NA Girl to achieve the same level of care, style, and confidence at home, the NA WAY”
Natalie Anne Founder
For over two decades, Natalie Anne has been working to become the forefront of the hair industry, building a brand and cult that seamlessly blends collaboration, community, innovation, and education. What began as a passion for her craft and making women feel incredible and confident has transformed into a global movement— and it’s just the beginning.
As the founder of Natalie Anne Haircare, Natalie always envisioned a brand that spoke definitively to both the professional stylist and the NA Girl at home. Her mission was to create products that empower hairdressers to deliver exceptional results in the salon while allowing the NA Girl to achieve the same level of care, style, and confidence at home. The result is a haircare range that bridges the gap between pro and consumer, offering uncompromising quality for all. All product innovation and brand design is grounded in these pillars.
Central to Natalie’s success is the vibrant global community of artists she has cultivated. These stylists not only champion her brand but bring it to life in their salons, delivering the signature Natalie Anne experience to clients worldwide. Together, they amplify Natalie’s mission of inspiring creativity and elevating the standards of professional haircare, consumer and professional education.
Natalie’s creative vision is the driving force behind the brand’s innovation and evolution. Her work takes her from managing backstage teams at international fashion weeks to looking after some of the world’s largest creators and influencers. She is also sought after for her expertise by corporate brands, consulting on campaigns, collaborations, and creative strategies. Natalie’s ability to adapt, inspire, and lead in diverse areas solidifies her position as a true innovator in the industry.
Natalie is always learning, adjusting, and now thriving as a mother of two and wife to her husband Arthur, the co-founder and head of logistics for the brand. Together, they are the yin and yang of the brand’s structure and development, combining Natalie’s creative vision with Arthur’s strategic oversight to drive Natalie Anne Haircare forward.
Beyond her professional achievements, Natalie finds time to give back to the community through charitable initiatives. She works closely with organisations like Vinnie’s to feed the homeless, a cause she holds deeply in her heart. This commitment to making a positive impact reflects her belief that success is measured not only by what you achieve but by how you uplift others along the way.
Natalie’s legacy is one of vision and connection — where every product, tutorial, and collaboration is infused with her signature style: effortlessly glamorous, timelessly chic, and unapologetically bold.
This is more than a haircare brand; it’s a movement. And for Natalie & Arthur, the journey is only getting started.
Shampoos
Conditioners
Volume
Hydration
Messy Glam
The Soft Wave
