Where luxury meets diy


Meet the woman behind the brand, and
learn about how Natalie Anne Haircare was born.

Internationally regarded as a leading hair artist, award-winning expert and social media educator, Natalie Anne regularly works on branded collaborations, red carpets, runway shows & global campaigns, whilst building the Natalie Anne flagship salon & founding her own haircare line- with innovation, long-term hair health & sustainability as priorities.

Natalie Anne continues to share her experiences along with her styling tips & tricks by creating awe-inspiring hair content & tutorials for her fans, followers and for you.


IG | @natalieannehair
TIK TOK | @natalieannehair

Meet Natalie Anne

Founded in early 2017, Natalie Anne Haircare was developed by Natalie Anne and her husband Arthor James Adams, following years of personal and in-salon struggles with products that promised but didn’t perform. 

Natalie Anne decided it was time to simplify the haircare game, and create a solution that would bridge the gap between luxury & DIY. The concept was clear, the range needed to be multi functional, eliminating the need to layer multiple products to achieve desired results, but also work seamlessly together to achieve the look of elevated styling with ease.

They needed to combine high grade, skincare-esque ingredients that would work to rebuild, moisturise and restructure hair, rather than rob it of condition and care.

Combining years of research, experience, trial and error, and a whole lot of client feedback from both at home users & stylists alike, NA Haircare was born. Gentle, effective, minimalistic and luxuriant.

Curated with hairstylists, their clients and you in mind.

Throughout her career, Natalie Anne has lead the way in hair care &
hair trends, through multi-media education, collaboration & innovation.
We aspire to guide all women to understand that beauty &
confidence is obtainable no matter their age, ethnicity or hair type.

Through our commitment to quality, keeping up with innovation,
technology & respect for the planet, we will continue to be at the
forefront of our industry whilst maintaining & promoting a smaller
carbon footprint and a gentler impact on the environment.

Our priority is our integrity in ensuring the clients hair health &
condition, first & foremost. We believe that the future of healthy hair
rests on on-going education for our clients, our staff, our industry
colleagues and our online community.