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Shampoos
Conditioners
Volume
Hydration
Messy Glam
The Soft Wave

Collections

All Products

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All Products
 

Lived-In Texture Mist

$52.00
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Hydrating Repair Mask 750ml

$145.00

B2B Only Products

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The Freelance Kit

$571.00
 

The Salon Discovery Kit

$752.00
 

The Freelance Kit

$571.00
 

The Salon Discovery Kit

$752.00

Beach to Bar

View collection
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Lived-In Texture Mist

$52.00
 

Wide Tooth Coco Comb

$25.00
 

Hydrating Conditioner

$53.00
 

Eco-Friendly Scalp Care Brush

$25.00

Best Sellers

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Best Sellers
 

Prep & Play All-in-One Cream

$64.00
 

Creaseless Blowout Clips

$51.00
 

Hydrating Repair Mask

$60.00
 

Eco-Friendly Volumising Comb

$25.00

Best Sellers BF

View collection
 

Prep & Play All-in-One Cream

$64.00
 

Volume Powder

$48.00
 

Prep & Play All-in-One Cream

$64.00
 

Volume Powder

$48.00
 

Hydrating Repair Mask

$60.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Hydrating Shampoo

$53.00
 

Lived-In Texture Mist

$52.00

Boxing Day Sale

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Boxing Day Sale
 
 Sale

NA's Essentials Bundle

$211.00 $236.00
 
 Sale

Volumising Duo

$94.00 $105.00
 
 Sale

Hydrating Duo

$94.00 $105.00
 
 Sale

Hello Hydration Bundle

$151.00 $169.00

Brushes + Combs

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Brushes + Combs
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Gentle Wet & Dry Brush

$51.00
 

Volumising Comb

$25.00
 

Eco-Friendly Volumising Comb

$25.00

Bundle + Save

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Bundle + Save
 
 Sale

Treat Me Bundle

$99.00 $110.00
 
 Sale

The Powder Duo

$82.00 $96.00
 
 Sale

Hydration Resuscitation Bundle

$148.00 $164.00
 
 Sale

Treat & Tame Bundle

$111.00 $123.00

Care

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Care
 

Prep & Play All-in-One Cream

$64.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Hydrating Repair Mask

$60.00
 

Hydrating Shampoo

$53.00

CARE-BF

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Hydrating Repair Mask

$60.00
 

Hydrating Shampoo

$53.00
 

Hydrating Repair Mask

$60.00
 

Hydrating Shampoo

$53.00
 

Hydrating Conditioner

$53.00
 

Volumising Shampoo

$53.00
 

Volumising Conditioner

$53.00
 

Hydrating Repair Mask 750ml

$145.00

Clips + Accessories

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Clips + Accessories
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00
 

Creaseless Coils

$17.00
 

Pink Ribbon | PowerGrip Sectioning & Blowout Clips

$51.00

Curls

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Curls
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Lived-In Texture Mist

$52.00
 

Gentle Wet & Dry Brush

$51.00

Easter Blowout Flash Sale

View collection
 

Prep & Play All-in-One Cream

$64.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Prep & Play All-in-One Cream

$64.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Hydrating Repair Mask

$60.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00
 

Texture Powder

$48.00

Free Gift Items

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Eco-Friendly Scalp Care Brush GWP

Free
 

Creaseless Coils GWP

Free
 

Eco-Friendly Scalp Care Brush GWP

Free
 

Creaseless Coils GWP

Free
 

Wide Tooth Coco Comb GWP

Free

Freelancer Kit

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All About Texture Volume 01

$332.00
 

Prep & Play All-in-One Cream

$64.00
 

All About Texture Volume 01

$332.00
 

Prep & Play All-in-One Cream

$64.00
 

Texture Powder

$48.00
 

Lived-In Texture Mist

$52.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00

Gifting

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Gifting
 

Creaseless Coils

$17.00
 
 Sale

Treat & Tame Bundle

$111.00 $123.00
 

Creaseless Blowout Clips

$51.00
 

Volumising Comb

$25.00

Hydrated Curl

View collection
 

Hydrating Repair Mask

$60.00
 

Hydrating Shampoo

$53.00
 

Hydrating Repair Mask

$60.00
 

Hydrating Shampoo

$53.00
 

Hydrating Conditioner

$53.00

Hydration

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Hydration
 
 Sale

Hydrating Duo

$94.00 $105.00
 

Hydrating Repair Mask

$60.00
 

Prep & Play All-in-One Cream

$64.00
 

Gentle Wet & Dry Brush

$51.00

Hydration Bundles

Beat the post-holiday-blues with an upgrade to your hair-care routine with our thoughtfully curated Hydration Bundles.  Use the code 'THIRSTY20' for 20% off for a limited time! 

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 Sale

Hydration Resuscitation Bundle

$148.00 $164.00
 
 Sale

Hello Hydration Bundle

$151.00 $169.00
 
 Sale

Hydration Resuscitation Bundle

$148.00 $164.00
 
 Sale

Hello Hydration Bundle

$151.00 $169.00

Individual Products

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Individual Products
 

Lived-In Texture Mist

$52.00
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Hydrating Repair Mask 750ml

$145.00

Online Education

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Online Education
 

Textured Pony

$111.00
 

Photographic Texture

$111.00
 

The Wet Look

$111.00
 

All About Texture Volume 01

$332.00

Quick Order Form

View collection
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00
 

Texture Powder

$48.00
 

Lived-In Texture Mist

$52.00

Salon Kit

View collection
 

All About Texture Volume 01

$332.00
 

Prep & Play All-in-One Cream

$64.00
 

All About Texture Volume 01

$332.00
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 

Creaseless Blowout Clips

$51.00
 

Texture Powder

$48.00
 

Creaseless Setting Clips

$26.00

Save with Sets

View collection
 
 Sale

The Powder Duo

$82.00 $96.00
 
 Sale

Treat & Tame Bundle

$111.00 $123.00
 
 Sale

The Powder Duo

$82.00 $96.00
 
 Sale

Treat & Tame Bundle

$111.00 $123.00
 

Mini Wet & Dry Brush | Gentle & Travel Sized

$41.00
 
 Sale

Treat Me Bundle

$99.00 $110.00
 
 Sale

Hello Hydration Bundle

$151.00 $169.00

Shampoo + Conditioner Duos

View collection
 
 Sale

Hydrating Duo

$94.00 $105.00
 
 Sale

Volumising Duo

$94.00 $105.00
 
 Sale

Hydrating Duo

$94.00 $105.00
 
 Sale

Volumising Duo

$94.00 $105.00
 
 Sale

Hello Hydration Bundle

$151.00 $169.00

Shampoos + Conditioners

View collection
Shampoos + Conditioners
 

Hydrating Shampoo

$53.00
 

Hydrating Conditioner

$53.00
 

Volumising Shampoo

$53.00
 

Hydrating Repair Mask 750ml

$145.00

Shop The Look Bundle

View collection
 
 Sale

The Messy Glam

$279.00 $328.00
 
 Sale

The Soft Wave

$187.00 $220.00
 
 Sale

The Messy Glam

$279.00 $328.00
 
 Sale

The Soft Wave

$187.00 $220.00
 
 Sale

The NA Blowout

$337.00 $396.00
 
 Sale

Beach to Bar

$279.00 $328.00
 
 Sale

The Hydrated Curl

$140.00 $164.00

SOFT SHAPING TRIO SET

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Prep & Play All-in-One Cream

$64.00
 

Wide Tooth Coco Comb

$25.00
 

Prep & Play All-in-One Cream

$64.00
 

Wide Tooth Coco Comb

$25.00

Styling

View collection
Styling
 

Prep & Play All-in-One Cream

$64.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00

STYLING-BF

View collection
 

Lived-In Texture Mist

$52.00
 

Texture Powder

$48.00
 

Lived-In Texture Mist

$52.00
 

Texture Powder

$48.00
 

Prep & Play All-in-One Cream

$64.00

The AAFW Edit

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The AAFW Edit
 

Prep & Play All-in-One Cream

$64.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00
 

Texture Powder

$48.00

The Eco Edit

View collection
The Eco Edit
 

Eco-Friendly Scalp Care Brush

$25.00
 

Wide Tooth Coco Comb

$25.00
 

Eco-Friendly Volumising Comb

$25.00
 

Prep & Play All-in-One Cream

$64.00

The Messy Glam

View collection
 

Prep & Play All-in-One Cream

$64.00
 

Creaseless Blowout Clips

$51.00
 

Prep & Play All-in-One Cream

$64.00
 

Creaseless Blowout Clips

$51.00
 

Volumising Shampoo

$53.00
 

Volumising Conditioner

$53.00

The NA Blowout

View collection
 

Prep & Play All-in-One Cream

$64.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Prep & Play All-in-One Cream

$64.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Hydrating Repair Mask

$60.00
 

Creaseless Blowout Clips

$51.00
 

Gentle Wet & Dry Brush

$51.00
 

Hydrating Shampoo

$53.00

The Soft Wave

View collection
 

Prep & Play All-in-One Cream

$64.00
 

Lived-In Texture Mist

$52.00
 

Prep & Play All-in-One Cream

$64.00
 

Lived-In Texture Mist

$52.00
 

Hydrating Shampoo

$53.00
 

Hydrating Conditioner

$53.00

Tools

View collection
Tools
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00
 

Gentle Wet & Dry Brush

$51.00

TOOLS&ACCESSORIES-BF

View collection
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Gentle Wet & Dry Brush

$51.00
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Gentle Wet & Dry Brush

$51.00
 

Wet & Dry Brush

$51.00
 

Mini Wet & Dry Brush | Gentle & Travel Sized

$41.00
 

Creaseless Blowout Clips

$51.00
 

Creaseless Setting Clips

$26.00

Treatments + Masks

View collection
Treatments + Masks
 

Prep & Play All-in-One Cream

$64.00
 

Hydrating Repair Mask

$60.00
 
 Sale

Treat & Tame Bundle

$111.00 $123.00
 

Hydrating Repair Mask 750ml

$145.00

Volume

View collection
Volume
 

Volumising Shampoo

$53.00
 

Volumising Conditioner

$53.00
 

Volume Powder

$48.00
 

Texture Powder

$48.00

Volumising Essentials

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Volumising Essentials
 
 Sale

Volumising Duo

$94.00 $105.00
 

Prep & Play All-in-One Cream

$64.00
 

Volumising Shampoo | 1 Litre

$127.00
 

Volumising Conditioner | 1 Litre

$127.00

What's New?

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What's New?
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush
Round Blowout Brush

Round Blowout Brush

From $42.00
 

Mini Wet & Dry Brush | Gentle & Travel Sized

$41.00
 

Pride Creaseless Blowout Clips

$51.00
 

Hydrating Repair Mask 750ml

$145.00

Winter Hydration Collection

Use the CODE 'HYDRATION15' and get 15% OFF for a limited time only

View collection
Winter Hydration Collection
 

Hydrating Repair Mask

$60.00
 

Hydrating Shampoo

$53.00
 

Hydrating Conditioner

$53.00
 

Hydrating Repair Mask 750ml

$145.00