Pro-clinical study.
Stylists noticed that the Hydrating Shampoo provided lasting hydration and noticeably improved the texture and appearance of clients' hair
98%
of stylists reported that their client’s hair felt significantly more hydrated and healthier after use.
96%
observed that the shampoo helped reduce dryness, leaving hair feeling softer and thicker.
94%
noticed enhanced shine and smoother texture, even for clients with dry or damaged hair.
90%
of stylists recommended the shampoo as a must-have for hydration and repair.

SHOP THE CURATED BUDNLE
The Soft Wave


Prep & Play All-in-One Cream
$57.00

Lived-In Texture Mist
$46.00

Hydrating Shampoo
$47.00

Hydrating Conditioner
$47.00
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